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World Trade Center | Mexico City
October 21–23, 2026

Headline Partner
avi-spl

Press

Pulse – Immersive Experiences

 

Immersive experiences are transforming the way audiences connect with spaces, content, and brands.

PULSEbrings together creativity, technology, and design to explore how audiovisual media brings to life experiences that capture attention, evoke emotions, and create new forms of interaction.

Discover ideas, case studies, and perspectives to understand where the world of immersive experiences is headed.

press

Explore the sessions

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12:30
  1. Pulse - Immersive Experience Show
    EXP01
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
15:45
  1. Pulse - The Future of Experience Design
    ED03
    40 mins
    CTS: 0.5
    PULSE - Palenque
    • End user
    • Immersive Experiences
    • Events and Entertainment
    • Learning Spaces
    In an increasingly digital world, something unexpected is happening. People are looking beyond their screens for something more tangible. Across all generations, people are rediscovering the value ...
    Mark Coxon
    Mark Coxon, Director of Strategy and Markets—XTG—AVI-SPL
    Christine Rogers
    Christine Rogers, Senior Vice President, XTG - AVI-SPL
16:25
  1. Pulse - The Actors Behind the Show
    ED14
    30 mins
    CTS: 0.5
    CTS-D: 0.5
    PULSE - Palenque
    • Design and Integration
    • Audio
    • Immersive Experiences
    • Events and Entertainment
    Pulse isn't just another show: it's an automated integration of hyperrealistic spatial audio, lasers, lighting, and three-dimensional video mapping, synchronized to the second and created by Mexican artists ...
    Alfonso J. C. Antonio Toledo
    Alfonso J. C. Antonio Toledo, Art Director, Creative Supervisor, and Immersive Experience Designer - POLTAK
    Alejandro Garza
    Alejandro Garza, Director of Production and Experience Design - ORION STUDIO
    Salvador Garza Fishburn
    Salvador Garza Fishburn, Mexican Musician, Audio Engineer, and Producer, and Founding Member - P.A.N.O.R.A.M.A. Group
    Omar Serna
    Omar Serna, New Business and Experience Design Leader - Serpro Productions
    Alex Espin
    Alex Espin, Founder - P.A.N.O.R.A.M.A. Group
    Jose Roberto Gutierrez Palma
    Jose Roberto Gutierrez Palma, Creative Director and Audiovisual Experience Designer - photonic
17:00
  1. Pulse - Immersive Experience Show
    EXP02
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
18:00
  1. Pulse - Immersive Experience Show
    EXP03
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
14:15
  1. Pulse - Immersive Experience Show
    EXP04
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
15:20
  1. Pulse - From the Display to the Experience: How Digital Art Drives AV Technology
    ED10
    30 mins
    CTS: 0.5
    PULSE - Palenque
    • Digital Signage
    • End user
    • Design and Integration
    • Events and Entertainment
    From Display to Experience: How Digital Art Drives AV Technology explores how creative, technical, and strategic decisions transform technology into meaningful experiences. A tr ...
    Luis Rueda
    Luis Rueda, Director and Consultant for Immersive Projects - Immersive Business Direction
    Pats Saucedo
    Pats Saucedo, Experiential Creative Director and Multimedia Artist - Pats Saucedo / Ajua Lab and VideomappingMX
    Monica Aguilar
    Mónica Aguilar, multimedia artist, art director, producer, and cultural manager; co-director of the HelloWorld Festival - HelloWorld Festival
    Job Jiménez
    Job Jiménez, visual artist, creative technologist, and director of immersive experiences - Zingulart / VMMX Mexico Community / ANTICORP
15:55
  1. Pulse - Immersive Experience Show
    EXP05
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
16:20
  1. Pulse - Creating Imaginary Worlds: From Idea to Experience
    ED24
    30 mins
    CTS: 0.5
    CTS-D: 0.5
    CTS-I: 0.5
    PULSE - Palenque
    • Design and Integration
    • Immersive Experiences
    • Events and Entertainment
    Using the CEIBA exhibition at the Las Condes Immersive Museum in Chile as a case study, we will explore the entire process behind a highly complex immersive experience: planning ...
    Josue Ibañez
    Josue Ibañez, Immersive Experience Designer, Media Artist, Creative Director - Studio Josue Ibanez
    Daniel Budinich
    Daniel Budinich, Director - Las Condes Immersive Museum
    Omar Serna
    Omar Serna, New Business and Experience Design Leader - Serpro Productions
    Renata Mérida, PMP
    Renata Mérida, PMP, Director, Live Content LATAM - AVIXA
17:25
  1. Pulse - Immersive Experience Show
    EXP06
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
10:30
  1. Pulse - Immersive Experience Show
    EXP07
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
11:00
  1. Pulse - Immersive Experiences: Mexico vs. the World
    ED15
    40 mins
    PULSE - Palenque
    • Digital Signage
    • End user
    • Design and Integration
    • Events and Entertainment
    • Immersive Experiences
    Digital art, projection mapping, and immersive experiences are redefining how brands, spaces, and cities connect with their audiences, and Mexico is becoming an increasingly important player ...
    Juanjo Albala
    Juanjo Albala, Creative Technologist - AVI-SPL, XTG
    Gilberto Castro
    Gilberto Castro, General Manager - INTUS Interactive Design and InSpace
    Omar Serna
    Omar Serna, New Business and Experience Design Leader - Serpro Productions
    Sergio Ramírez
    Sergio Ramírez, Founder and Meaning Architect - Demiurgo
15:05
  1. Pulse - Immersive Experience Show
    EXP11
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
15:35
  1. Pulse - Immersive Experience Show
    EXP08
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
15:55
  1. Pulse - Immersive Experience Show
    EXP09
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...
16:15
  1. Pulse - Immersive Experience Show
    EXP10
    20 minutes
    PULSE - Palenque
    • Experiences
    For seven minutes, the Sala Palenque is transformed into an immersive audiovisual experience where hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping work together to ...

 

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