Speakers

With more than 18 years of experience, Alejandro is a creative leader specializing in technical direction, set design, and audiovisual production for high-impact corporate events. He currently serves as Senior Director of Operations at ORION Studio, an agency focused on creating premium, immersive B2B experiences, which stands out for its constant commitment to innovation and the adoption of new technologies to help its clients achieve their goals.

Recently, under his technical leadership, ORION Studio was awarded the Bronze Prize at the 2026 Eventex Awards—a global benchmark in events and experiential marketing—competing against more than 1,400 projects from 58 countries. This recognition marked a milestone as it became the first Mexican internal corporate event to win an award in the history of the competition, for the project “Tribute to Clarios Loyalty 2026.”

Throughout his career, Alejandro has produced more than 450 live events and designed the lighting and projection for more than 250 shows internationally, in the United States, Europe, Latin America, and Asia. He is a pioneer in the implementation of cutting-edge audio technology, having been the first in Mexico to use L-Acoustics’ L-ISA immersive sound system for a live orchestra. His expertise encompasses the integration of video mapping, complex LED systems, and immersive sound design, blending art and technology.

He is currently focused on the development and design of projects created entirely by Mexican artists, with the goal of exporting these unique immersive experiences and bringing them to other parts of the world.