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World Trade Center | Mexico City
October 20–22, 2027

InfoComm América Latina 2026

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Pulse - Immersive Experiences: Mexico vs. the World

October 23, 2026
PULSE - Palenque
Digital Signage End User Design and Integration Events and Entertainment Immersive Experiences

Digital art, projection mapping, and immersive experiences are redefining how brands, spaces, and cities connect with their audiences, and Mexico is becoming an increasingly important player in this field. But how does what we’re doing here compare to what’s happening in the rest of the world? 

In this panel discussion, creators and experts in immersive experiences will engage in a candid conversation about where the industry stands in Mexico compared to the global scene: which trends are arriving late, what we’re doing better than we realize, and where the market is headed in the coming years. 

For integrators, experience designers, and decision-makers who want to understand not only what is possible, but also where the market really stands. 

Speakers
Juanjo Albala, Creative Technologist - AVI-SPL, XTG
Gilberto Castro, General Management - INTUS Interactive Design and InSpace
Omar Serna, New Business and Experience Design Leader - Serpro Productions
Sergio Ramírez, Founder and Meaning Architect - Demiurge

Track

Immersive Experiences