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World Trade Center | Mexico City
October 20–22, 2027

InfoComm América Latina 2026

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Pulse - The Actors Behind the Show

October 21, 2026
PULSE - Palenque
CTS: 0.5
CTS-D: 0.5
Design and Integration Audio Immersive Experiences Events and Entertainment

Pulse isn't just another show: it's an automated integration of hyperrealistic spatial audio, lasers, lighting, and three-dimensional video mapping, synchronized to the second and created by Mexican artists. But behind those 7 minutes lie months of creative and technical decisions that almost no one sees. 

In this panel, the artists and creators behind Pulse sit down to discuss how the show was built from the ground up: from the initial idea to the venue, from audio and video synchronization to the challenges of real-time production. An honest conversation about the process, the mistakes, the last-minute adjustments, and the decisions that turned an idea into a sensory experience. 

For integrators, designers, and experience creators who want to understand what goes on behind the scenes of an immersive show once the spotlight goes out. 

Speakers
Alfonso J. C. Antonio Toledo, Art Director, Creative Supervisor, and Immersive Experience Designer - POLTAK
Alejandro Garza, Director of Production and Experience Design - ORION STUDIO
Salvador Garza Fishburn, Mexican Musician, Audio Engineer, and Producer, and Founding Member - P.A.N.O.R.A.M.A. Group
Omar Serna, New Business and Experience Design Leader - Serpro Productions
Alex Espin, Founder - P.A.N.O.R.A.M.A. Group
Jose Roberto Gutierrez Palma, Creative Director and Audiovisual Experience Designer - photonic

Track

Immersive Experiences