Speakers

Pats Saucedo is an experiential creative director and multimedia artist. Through a curious and transdisciplinary lens, she connects art, technology, and strategy to transform complex concepts into sensory experiences. Her practice explores how perception, symbolism, and emotion construct meaning, integrating neuroaesthetics, mythology, archetypal thinking, and sensory semiotics as narrative tools. With over 20 years of experience, she has developed projects, exhibited her work, and collaborated internationally in the fields of art, culture, and innovation. Her current focus is on creating immersive worlds where technology and atmosphere work in harmony.