With a vision focused on customization, comprehensive support and trust in service, the company seeks to demonstrate how LED technology can transform projects in different sectors in the region.

"We are a Mexican company specializing in LED display solutions for a wide variety of applications in the Spanish-speaking market," explains Gina Soraya Gonzalez Lezama, Key Account Manager at Ledec. "Our LED displays allow for efficient integration in diverse environments, including corporate facilities, monitoring centers, smart residences, virtual reality productions, live events, immersive experiences and digital signage both indoors and outdoors."

Success stories in Latin America

The company has already made its mark in emblematic projects. These include the remodeling of the facade of the Veracruz Aquarium (Mexico) with an architectural LED proposal, and the installation of an LED border at the Vive Claro Stadium in Bogota (Colombia), a venue that hosts international events such as shows by the band Green Day.

"These examples illustrate our ability to operate in complex projects, in different contexts and countries, adapting our products to the specific needs of each client," says González Lezama.

An industry in transformation

For the executive, InfoComm Latin America comes at a key moment for the regional audiovisual sector: "I believe that this event represents a turning point for our industry: it is a showcase where innovation, networking and growth opportunities for manufacturers, integrators and end users converge. The Latin American audiovisual market is no longer perceived only as a passive consumer of technology, but as a creator and promoter of large-scale projects.

From the perspective of Ledec as a Mexican company, the commitment is twofold: "We see a responsibility and an opportunity: to change the discourse and proudly project the technological development that we are generating in the region. Today we can compete with international visibility in the AV field, and we are determined to prove it".

What to expect at Ledec's booth

At booth #79 at the WTC Mexico City, visitors will be able to immerse themselves in an interactive experience. "We have designed a guided tour where they can learn about our LED solutions in different formats and applications. We want them to experience in person the visual differences between our technologies and how they adapt to the needs of each sector," explains the manager.

In addition to live demonstrations of integration, control and synchronization, the company will offer consultation spaces with technical specialists and exhibit complementary products that make up complete LED ecosystems.

New products that will set the standard

Ledec will take advantage of the fair to present several innovations:

• Renewed LED TV, with COB technology, offering improved image quality, connectivity and intelligent management, ideal for boardrooms, residences and corporate environments.
• Combined LED banners, which allow to join several pieces to create panoramic images of great impact, designed for congresses, conventions and advertising.
• Detron" model for touring, a cabinet designed to be hung at a height of more than 20 meters, resistant and safe even in extreme conditions.
• Joint presentations with NovaStar and PIXELHUE, showing control and visualization synergies in integrated solutions.

Open invitation to the sector

In addition, Soraya will lead the conference "How to close AV projects with a customer-centric sale", on October 22 at 3:30 pm in the Uxmal room.

This talk is designed to show how a consultative sales strategy, focused on understanding the real needs of the end user, can make the difference in successfully closing projects.

The company will also offer the Open House by LEDEC on October 23 and 24 from 9am to 11am at the LEDEC Mexico Showroom (Av. Ejército Nacional Mexicano 676-Piso 3, Polanco, Polanco III Secc, Miguel Hidalgo, 11540 Mexico City, CDMX) and the Happy Hour by PIXELHUE during all days of the event from 4pm to 6pm at its booth (subject to mandatory registration).

Ledec's call is clear: architects, designers, real estate developers, advertising agencies, event planners and those responsible for corporate or retail facilities will find unique value in connecting with your team.

Register and participate in all these activities with Ledec!