Highlighting its commitment to the professionalization of the audiovisual sector in the region, the Canadian company is supporting the AVIXA Congress both virtually and in person throughout 2025, providing educational content and networking, sharing its vision on how to take high-end production to new verticals beyond traditional broadcast.

On this last idea and the activities carried out by the company today around the world, Jorge Sobenes, director of sales for Latin America Ross Video, explained: "What we are doing is to ensure that the production quality achieved by our customers broadcasters can also be achieved by organizations without the need for specialized personnel. Anyone can achieve this type of production with our automated solutions.

Democratization of production: Quorum One arrives

One of the most relevant launches that Ross Video has recently presented is Quorum One, a self-contained solution ideal for meeting rooms, auditoriums and spaces where it is required to record or transmit content with professional quality, in an automated way.

"Video production is no longer exclusive to television: now a university, a government or a company needs to communicate visually, clearly and effectively," Sobenes detailed. "With Quorum or Quorum One you can achieve that: cameras that follow the speaker automatically, graphics that appear on screen without the need for an operator... all with just 15 minutes of training."

Intelligent and intuitive production

Ross Video has also incorporated artificial intelligence into its products to track the real needs of its users. "Our job has been to ask, 'What would you like AI to do for you?' And so we have created tools like automatic people tracking with cameras, which we already use in broadcast and are now available for corporate, educational or institutional AV," he added.

This philosophy of "making the complex easy" translates into modular, scalable solutions adapted to the audiovisual language that today dominates institutional communication: powerful, clear and direct video.

InfoComm Latin America: a key platform for knowledge sharing

Although Ross Video will not have a presence on the show floor, its participation as a sponsor of the AVIXA Congress reaffirms its interest in connecting with integrators, end users and industry professionals through educational content.

"Unlike the broadcast world, where you talk directly to the end user, in AV integrators are key: they are the ones who solve customer needs. And we want them to know us, they see that our technologies are powerful but also affordable, "emphasized Jorge Sobenes.

Strategic presence in Latin America

The Latin American market has shown a growing demand for more immediate, intuitive and reliable audiovisual solutions. "Video has become the main tool to communicate, train and generate transparency. From universities that record their classes, to legislatures that broadcast live sessions, everyone needs to produce high-impact visual content. And that's where we are," he concluded.

Do like Ross Video and join the AVIXA Congress! The virtual version will be held from August 11-15 and you can register here. 

Would you like to know more about the on-site version in Mexico during InfoComm Latin America?Register and discover the educational program soon!