When it comes to professional teams crossing borders, a number of logistical, legal and technical issues come into play that can make the difference between a smooth operation... or a costly problem.

This is where having a specialized company can be key for integrators, distributors and manufacturers participating in international events, fairs or projects.

Why is shipping a box not the same as shipping technology?

Cables, racks, processors, consoles, displays or projectors have characteristics that require special handling: they are sensitive to shocks, humidity or sudden changes in temperature. But beyond physical care, one of the biggest challenges lies in customs documentation and the necessary permits to cross borders.

For example, in Mexico, many imported equipment require compliance with the Mexican Official Standard (NOM) in order to be nationalized, a process that can be complex and time-consuming without proper advice.

"For us, it is very important to know how the equipment works, how it is assembled and how it is processed. Knowing the equipment and how it works helps us to have the arguments to defend the fraction before customs agents and to be able to classify the product in the correct category," says José Armando Osornio, commercial director of the Mexico office of ELA Shipping Group.

Specialized logistics with technical and legal support

With extensive experience in the audiovisual and technology industry, ELA Shipping offers international logistics services tailored to the specific needs of the sector. From temporary export for exhibitions to the nationalization of equipment for permanent installation, its support goes beyond transportation.

"We know that our customers are not just looking to move products; they need to move complete solutions, with documentary support, security and clear timelines," José explains.
"That's why we accompany them through the entire process, including formalities such as obtaining the NOM certificate, which can be a real bottleneck if handled incorrectly."

The value of having a strategic partner in logistics

Having a partner who really knows what they are doing enables companies:

• Avoiding errors in tariff classification and customs documentation
• Optimize costs by choosing the right type of transport (air, land, sea)
• Complying with local regulations without setbacks
• Expedite returns or temporary exports
• Reduce risks in the handling of fragile and high-value equipment

Common cases where specialized logistics make the difference:

• Participation in international trade fairs, such as InfoComm Latin America
• Sending demos to customers or distributors in other countries
• Cross-border installation projects
• International purchase/sale of used equipment
• Importation of new products with mandatory technical regulations

"We have been present, offering our services in different exhibitions in the world as NAB, LDI, InfoComm in the United States and even ISE. Now it will be time to be in InfoComm Latin America and show how we can help all participants, whether exhibitors or visitors, "emphasized Jose.

Beyond shipping: experience, tracking and confidence

ELA Shipping combines industry know-how with international trade experience, providing customers with a comprehensive door-to-door service, including customs coordination; advice on labeling, packaging and documentation; NOM procedures and necessary certificates; and shipment tracking and personalized attention.

"Our goal is for the client to concentrate on his project, not on the paperwork. We take care of the rest," concludes José.

Are you planning to move teams on your next international project?

Discover how ELA Shipping can help you transport your solutions professionally, safely and in compliance with all regulatory requirements. The company will be at booth #126 from October 22-24 at InfoComm Latin America- secure your admission here and come visit them!