Rapid advances in image quality, energy efficiency and new applications require companies to constantly innovate. However, this pace of evolution brings with it great challenges, especially for those who operate internationally and must coordinate teams distributed in different countries and cultures.

Leading global teams in this sector involves managing cultural differences, time zones and work styles, while maintaining a unified vision and a commitment to quality and innovation. Fluid communication and strategic alignment become fundamental pillars for advanced research and development projects to materialize into products that are not only technological, but also practical and adapted to local needs.

In this context, large companies such as Absen face the challenge of coordinating an international multidisciplinary team that brings technical expertise and local experience, always focused on developing LED solutions that meet the specific demands of each market. The company continuously invests in research and development to improve aspects such as resolution, brightness, energy efficiency and durability of its displays, always seeking a balance between innovation and functionality.

Always in expansion 

In 2025, Absen has taken important steps to bring its technology closer to its customers by opening new showrooms in strategic locations such as New York, Brazil, Thailand and Germany. A showroom will soon open in Mexico City, a key space to strengthen its presence in Latin America and facilitate collaboration with regional projects.

In addition, Absen has incorporated into its strategy a strong commitment to sustainability through its Absen Green program, which seeks to minimize the environmental impact throughout the life cycle of its products, from the selection of materials to energy optimization and responsible manufacturing and logistics processes.

"Sustainability is an essential part of our innovation. With Absen Green we design each display with efficiency, environmental responsibility and lasting value for the customer in mind. This way we demonstrate that cutting-edge technology can go hand in hand with a more sustainable future, reaffirming our role as a global leader in LED technology and solutions," said Ruben Rengel, Global Vice President of Sales at Absen.

Reaction and innovation

Looking ahead, the company remains focused on overcoming technological and organizational challenges, convinced that constant innovation and global collaboration are the key to staying ahead in such a competitive and rapidly evolving market.

"The future of our industry requires vision, speed and commitment to the customer. At Absen, we combine the strength of innovation with local proximity to deliver solutions that inspire confidence and set trends. Our purpose is clear: to continue to lead the world in LED display technology, taking the industry to new horizons," Rubén reinforced.

Ultimately, innovating in the LED industry on a global scale involves not only developing cutting-edge technology, but also building bridges between cultures, markets and ways of working. 

The road ahead is full of challenges, but also opportunities to transform the way people interact with visual technology. Would you like to know more about it? Absen will be at InfoComm Latin America, from 22 to 24 October in CDMX, and awaits you at booth # 13 to show all its technology.

Register here and come talk to the Absen team personally!