AVIXA's history began in 1939 as the National Association of Visual Education Dealers (NAVED). Over the decades, it evolved - merging and changing names - going by NAVA, ICIA and, since 2005, InfoComm International, until adopting its current name in 2017 to reflect a comprehensive approach to audiovisual experiences.

Today, AVIXA is a global association with more than 20.000 members in 80 countries, which promotes standards, certifications (such as CTS), training and international fairs. One of these is InfoComm, the largest professional audiovisual exhibition in North America.

By 2025, InfoComm Latin America will take its first step in Mexico City. Organized by AVIXA, will bring together manufacturers, integrators, distributors and end users in a high-level regional platform. This fair represents a key stage in the AVIXA strategy to strengthen the Latin American market, which reached $ 14,000 million in spending Pro AV in 2024. The sector projects a sustained annual growth, with a compound rate of 4.8% until 2030.

In this article, we talk to Rodrigo Casassus Coke, CTS, senior director for Latin America at AVIXA, who tells us how this new fair fits into the evolution of the organization, what impact it will have in the region and why it represents a historic opportunity for the Latin American audiovisual ecosystem.

A growing region: why now?

According to Rodrigo, the decision to launch a Latin American edition of InfoComm responds to a strategic context. "When one analyzes global indicators, Latin America appears as one of the few regions with a clear projection of growth. While the United States and Canada show stability or even decline, we went from 2% to 2.5% between 2024 and 2026. That is 25% growth in two years", he explained.

The interest of global brands in this market is no coincidence. From large manufacturers to regional distributors, they are looking to Mexico and the rest of the continent as a key area for expansion, even relocating investments from other regions.

Adoption of AV technologies in Latin America

However, not everything is growth. The adoption of audiovisual technologies in the region continues to face structural challenges. "Historically, in Latin America it has been more difficult to understand that cheap is not always the best. Often the lowest budget is chosen without considering long-term planning, and that takes its toll, "says Rodrigo.

Lack of adequate infrastructure continues to be an obstacle. "We come across companies that five years ago made new installations, and today they can't upgrade their equipment because they don't have the necessary network or cabling. That's why this type of fair helps: it educates, updates, shows what's coming and why it's worth investing with a vision for the future."

Artificial intelligence at the center of the conversation

Artificial intelligence is another key issues that will mark the agenda at InfoComm Latin America. Although the popularization of AI came with tools like ChatGPT, in the AV industry already existed for some time in products such as smart cameras, echo cancellation, directional microphones and automatic diagnostics.

"What has changed now is efficiency. We already had AI in our solutions, but today everything works much better, faster and with fewer errors. Now, for example, a system can detect where the voice is and mute the rest without human intervention," he noted.

Booming verticals: education, corporate and more

The vertical sectors driving the growth of the audiovisual market in Latin America are aligned with the global trend. Education and corporate continue to lead, with estimated investments for 2025 in Latin America of 1,500 million dollars and 2,900 million dollars, respectively. These are joined by areas such as live events, broadcast and entertainment, which also show remarkable dynamism. "The top universities in the region have nothing to envy to those in the United States, at least in terms of quality of experience. They may not invest in a million-dollar screen, but they achieve equally innovative results with creative solutions," said Rodrigo.

Some particular sectors, such as mining in Chile or financial technology in Mexico, also show a high level of technological adoption, which positions the region as a fertile ground for advanced audiovisual solutions.

What to expect at the event: exhibitors, formats and experiences

InfoComm Latin America InfoComm 2025 will take place at the World Trade Center in Mexico City and will feature more than 60 exhibitors and about 100 brands represented. The event format includes exhibition floor, demo rooms, spaces for training of manufacturers and AVIXA Congress, with content in Spanish designed specifically for the regional audience.

In addition, immersive experiences will be offered for end visitors. "We will have a room with high-end hi-fi audio equipment for Home Theater, with brands like Bowers & Wilkins. And another proposal focused on corporate wellness, with sensory spaces for relaxation and technology applied to wellness," said the director of AVIXA for Latin America.

Certifications and continuing education

Although the CTS certification exams will not be held on-site, AVIXA will offer pre-show trainings at off-site facilities. A certification program will also be presented in partnership with the SAVE organization on technology recycling and reuse.

"We want InfoComm Latin America to be more than a fair: we want it to be a meeting point to be educated, certified, do business and experience firsthand the future of professional audiovisual. It will be an unmissable edition!" he emphasized.

A long-term commitment

The 2025 edition is not an isolated action, but part of a sustained plan. "We are here to stay. The big brands have already understood that. There is interest from companies like Cisco, Disney Cruise Line and many others. We are close to 90% occupancy of the exhibition floor and we continue to add exhibitors," reported Rodrigo.

The AVIXA Congress, meanwhile, also returns home. Born in Latin America during the pandemic as a virtual platform, this year it returns in a face-to-face format with specialized content and top-level speakers.

InfoComm Latin America 2025 is thus emerging as the ideal scenario to explore the present and future of the sector, where technological innovation, applied knowledge and business opportunities will go hand in hand to transform the industry in the region.

We look forward to seeing you October 22-24 in Mexico City! Register today and guarantee your participation.