The increasing reliance on video conferencing platforms in corporate, educational and government environments demands a rigorous approach to data privacy and security of audiovisual information. Protecting data sovereignty is a critical factor, especially when the infrastructure used may involve third-party providers and cloud storage. In this context, technologies such as artificial intelligence are being actively used to identify vulnerabilities in real time, strengthen authentication protocols and monitor anomalous behavior in transmissions.

In addition, advances in synthetic content generation techniques, such as deepfakes, represent a new threat to the integrity of audiovisual communications. The possibility of impersonation or visual manipulation in real time forces InfoComm professionals to implement advanced biometric verification solutions, video forensics and end-to-end encryption. This technological evolution requires a proactive response from the design of secure systems to operational policies that ensure reliable and protected communications.