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InfoComm Latin America 2025

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DSD - Marketing in figures: The strategy behind the data

23 Oct 2025
Education 2 - Mixteca II
End User Business and Project Management Digital Signage

Numbers are not cold when they tell the right story. In this talk we will discuss the importance of using metrics to anticipate trends, optimize campaigns and demonstrate the true value of marketing in business through real cases and experiences of one of the most recognized brands on the planet. Remembering that in a world where every decision must be backed by data, metrics become the universal language of marketing. 

In collaboration with 

  

 

Speakers
Sergio Enrique Gaitan Serrano , CTS, DTCP, Mexico and North Central America Regional Manager - AVIXA
Erick González Angulo, CMO - Suzuki Motors de Mexico