DSD - Digital Signage, Retail & Costumer Journey: An Impact Before, During and After the Purchase
23 Oct 2025
Education 2 - Mixteca II
End User
Business and Project Management
Digital Signage
This talk seeks to demonstrate, with clear arguments and real examples, why shopping malls are key nodes in the shopping journey, and how Digital Signage and DOOH within these spaces can impact before, during and after the purchase decision.
It will demonstrate that DS and DOOH in retail are not just a "complementary medium", but a strategic piece to connect, activate and measure the consumer in moments of high purchase intent.
In collaboration with
