In an increasingly competitive market, AV integrators face the challenge of differentiating beyond the technology they offer, the value also focuses on the experience they provide to their customers. This talk is designed to show how a consultative sales strategy, focused on understanding the real needs of the end user, can make the difference in the successful closure of projects.

The session will address practical methodologies for:

- Identify the added value that each AV project should convey to the client.
- Translate technical specifications into solutions that solve real problems.
- Develop proposals that connect with the client's vision, objectives and budget.
- Build long-term trust through strategic accompaniment.
- Improve the closing rate and strengthen the relationship with key clients.

The session is aimed at integrators, project managers and AV sales teams looking to improve their sales process and increase their effectiveness in an environment where personalization and empathy are key factors.