Digital avatars are no longer just fictional characters, they are interfaces of emotional connection, living brands and protagonists of immersive experiences.
In this conference, we explore how to integrate AV, projection, sensors, AI and narrative to create interactive universes where digital avatars are the point of contact with the public.
From the creation of original characters, such as Alaric in the immersive narrative restaurant, to the rise of digital influencers and avatarized celebrities in activations, campaigns and shows.
You will see how avatars are transforming brand storytelling and how technology allows them to be interactive, personalized and present in multiple platforms and immersive physical spaces. 

Target Audience
- Creatives, AV integrators, event producers, brands, agencies, educators, technologists, developers.

Cases to mention:
- Alaric - main character of an immersive and interactive dinner room
- Lu de Magalu / Satiko / Lil Miquela / Noonoouri - continuous branding with digital avatars
- Hatsune Miku / FN Meka - concerts with avatars on stage interacting with the audience
- Unity + sensors - creation of avatars with real-time response in activations

 The session will be presented in Portuguese and simultaneous translation will be available through the KUDO platform.