Professional audio and video technology continues to grow in popularity, adoption, and economic impact, but which solutions are gaining traction in the market, and, above all, what specific needs or pain points do they address for customers?

This presentation will explore the relationship between the data from our market research and connect the dots with what is happening in the real world, across different applications and user perspectives, offering end users an overview of trends from the perspective of other companies in the region and around the world, and providing AV professionals with an understanding of the relationship between customer priorities and AV technology.