Companies no longer ask for technology—they ask for meetings that start on time, remote participants who can be seen and heard as if they were there in person, and spaces that function seamlessly. Artificial intelligence has become the silent answer to these everyday expectations. In this opening session, we’ll explore how AI is transforming the daily experience of workplace users and how this new end-user expectation is redefining what organizations demand from their AV projects. A practical look at what customers are already asking for—and the opportunities this opens up for integrators and distributors in Latin America.