PULSE is coming to " InfoComm América Latina " 2026 to explore the future of immersive experiences
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Immersive experiences are changing the way people interact with spaces, content, and brands. It’s no longer just about projecting a large-format image or incorporating eye-catching effects; it’s about integrating creativity, design, and technology to elicit a deeper response from the audience.
With that in mind, “ InfoComm América Latina 2026” presents PULSE, a new space dedicated to exploring how audiovisual technology can transform physical environments into experiences capable of capturing attention, evoking emotions, and creating new forms of interaction.
The program will take place over the three days of the event at PULSE - Palenque and will include immersive demonstrations, conversations with creators and experts, project analyses, and discussions on the evolution of this market in Latin America.
A show where you can experience technology in action
One of the main highlights will be PULSE—The Immersive Experiences Show.
For seven minutes, the Sala Palenque will be transformed through a synchronized blend of hyperrealistic spatial audio, lighting, lasers, and three-dimensional video mapping, created by Mexican artists and specialists. The show will feature different performances over the three days of the event, allowing visitors to fit it into various parts of their schedule.
The proposal aims to demonstrate how different audiovisual disciplines can work together to completely transform the perception of a space.
More than just a technological demonstration, PULSE offers an experience in which audio, visuals, lighting, and creative design come together as a single narrative.
What goes on behind the scenes of an immersive experience?
The program will also provide a glimpse into the process that the public normally doesn't see.
In“The People Behind the Show,” PULSE artists and creators will explain how the experience was built from the ground up: the initial idea, adapting it to the space, synchronizing audio and video, the challenges of real-time production, and the adjustments made along the way.
Professionals from POLTAK, ORION STUDIO, P.A.N.O.R.A.M.A. Group, Serpro Producciones, and photonic will participate, offering different perspectives on creation, production, audio, and experience design. Infocomm Latin America 2026
For integrators and designers, this discussion will help them understand that an immersive experience depends not only on the equipment used, but also on the creative and technical decisions that enable all the elements to work together seamlessly.
The Future of Experience Design
PULSE will also address a broader question: What are people looking for today when they enter a physical space?
In the session“The Future of Experience Design,”Mark Coxon and Christine Rogers of AVI-SPL XTG will discuss how physical experiences are regaining relevance in an increasingly digital world. The conversation will explore how technology can help generate attention, curiosity, human connection, and business results in spaces that go far beyond large-scale immersive destinations.
This approach extends the concept of “experiential” to offices, briefing centers, educational settings, healthcare facilities, and other applications where the goal is not necessarily to put on a grand spectacle, but rather to create meaningful interaction.
From the Display to an Experience
Another key focus will be the relationship between technology and content.
The session“From Display to Experience: How Digital Art Drives AV Technology”will bring together professionals in immersive design, multimedia art, and creative technology to explore how artistic, technical, and strategic decisions can transform a screen or audiovisual system into more than just a medium for content.
The conversation will feature participants such as Luis Rueda, Pats Saucedo, Mónica Aguilar, and Job Jiménez, representing different perspectives on creative direction, video mapping, cultural production, and immersive experiences.
A Latin American Case Study: CEIBA
PULSE will also focus the discussion on projects carried out in the region.
In“Creating Imaginary Worlds: From Idea to Experience,”attendees will learn about the CEIBA exhibition, held at the Las Condes Immersive Museum in Chile.
The session will cover the entire process behind the project: technological planning, artistic concept, physical integration, and execution. It will also address technical decisions related to LED screens and how a small team managed to develop a highly complex production through efficient resource management.
This case study aims to demonstrate that initiatives of this kind can be developed in Latin America and that the difference does not always lie in having extraordinary budgets, but rather in the capacity for execution, planning, and integration.
Mexico in the Global Market
The final day will focus on regional positioning.
In“Immersive Experiences: Mexico vs. the World,”creators and experts will analyze how the Mexican scene compares to other international markets, what trends are emerging in the region, in which areas there is a distinctive local offering, and where the industry might be headed in the coming years.
The session will feature professionals from AVI-SPL XTG, INTUS Interactive Design, InSpace, Serpro Producciones, and Demiurgo.
Creativity and Technology Under One Roof
With PULSE, InfoComm América Latina broadens the conversation about immersive experiences from multiple perspectives: the experience the audience has, the technology that makes it possible, the creative process behind every decision, and the opportunities that these types of projects can generate for integrators, designers, artists, and end users.
The program will be geared toward professionals in design and integration, audio, digital signage, events and entertainment, learning spaces, and immersive experiences.
PULSE will take place October 21–23 during the 2026 InfoComm América Latina , at the World Trade Center in Mexico City.
Check out the show and session schedules, plan your itinerary, and get ready to experience how creativity and technology can transform a space.