In the last three years, the company has taken a decisive step in developing its own line of interactive devices, with a special focus on education and corporate environments.

"At Computerland we design the specifications and technical characteristics of our interactive displays and we also develop our own applications. One of them, which we are about to release, is a totally secure and free intercommunication system between screens," explains Gustavo Campa, CEO of the company.

Tailor-made solutions for the Latin American market

Computerland's value proposition is based on its ability to respond to the specific needs of the Mexican and Latin American market. "The experience and knowledge we have of more than 30 years in the market allows us to design hardware and software with the features our clients really need, not just applications that look attractive," Campa points out.

One example is the development of functionalities such as automatic roll call, based on facial recognition and artificial intelligence, included free of charge on their screens. "This saves the teacher from wasting time and offers a secure backup for both the student and the institution," explains the executive.

In addition, the company has created a centralized device management system that allows administrators to control displays in different classrooms or campuses from a single interface, including functions such as power on, power off, updates, emergency messaging and usage analysis.

Beyond education: retail, corporate and sports

Although the education sector continues to be its main market, Computerland has also expanded its offer to retail and corporate, with interactive kiosks, totems and vending machines capable of integrating with automatic payment systems and artificial intelligence. "We even offer branding processes for large companies, delivering devices with the colors and visual identity of the client's brand," says Campa.

The company's reach also extends to professional sports. "The vast majority of first division soccer stadiums in Mexico have our technology in their locker rooms. Together with statistics software developers, our screens help coaches analyze plays, hits and misses," he says.

Growth and competitiveness strategy

Faced with a global market dominated by international giants, Computerland has found a competitive model: shortening the distribution chain. "While large manufacturers follow the route of headquarters, wholesalers and distributors, we go directly to our business partners or the end user. This allows us to offer prices that are 30 to 50% more competitive, with better specifications and a five-year warranty," says Campa.

The company is also looking to expand its network of distributors and integration partners. "Our ultimate goal is to sell only through distributors, always protecting their margins and giving them the confidence of working with a local manufacturer with a track record," explains the executive.

Presence at InfoComm Latin America

In October, Computerland will participate as an exhibitor at InfoComm Latin America in Mexico City. The company will present its portfolio of interactive displays, kiosks and software solutions, in addition to opening the door to new integrators and distributors.

"We invite directors of educational institutions, IT managers, AAA companies and, of course, integrators and distributors to visit us at our booth. We are manufacturers of interactive devices with solutions designed for our market and we want to continue building strong partnerships," concludes Campa.

Register here and come and meet them!