Soraya González Lezama
Gina Soraya González Lezama is a B2B sales expert with more than 7 years in Ledec Group. She is a graduate of the Universidad Autónoma de Yucatán and currently leads key initiatives in opening and managing strategic accounts, collaborating directly with partners and clients in Mexico and Latin America.
During his professional career, he has developed solid and long-term relationships with key partners in the audiovisual industry, participating in important exhibitions in the sector such as Expo SoundCheck and Infocomm, strengthening ties with decision makers.
Gina plans to continue expanding Ledec's network of commercial relationships, leveraging the development of new accounts and consolidating partnerships with leading brands. With a focus on growth through international trade shows and strategic support, she is prepared to position Ledec as a reference in high-value LED solutions.
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22-Oct-2025Education 1 - ZapotecHow to close AV projects with a customer-centric sale