Máximo de la Cruz Hernández
Facilities and Services Coordinator,
Proakustics
Máximo de la Cruz Hernández is a systems engineer; he holds certifications in the design and programming of audiovisual control systems; and he has 15 years of experience at Proakustics, where he has specialized in the coordination of installations and services, as well as in the implementation of audiovisual solutions.
His experience combines technical expertise in audiovisual solutions with the operational coordination needed to take projects from planning to execution, ensuring the efficient integration of systems, compliance with technical requirements, and high-quality implementation of each solution.
Throughout his career, he has developed a comprehensive vision of audiovisual projects, understanding the challenges of technology integration, team coordination, and the implementation of innovative and efficient solutions tailored to the end customer’s needs. His participation in this panel will provide the perspective of an integrator with direct experience in project execution, highlighting the importance of collaboration among manufacturers, distributors, and integrators to generate added value and offer solutions that meet the needs and expectations of each client.
Sessions
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Oct. 22, 2026Education 1 - Monte AlbánBuilding the Concept of Added Value for the AV Industry