Speakers

Luis Rueda is a director and consultant for immersive projects with more than 12 years of experience turning creative visions into high-impact experiences. He has designed production strategies for initiatives such as the Mundo Charro theme park and its 16 attractions. He has spoken at OFFF MX and competed in international festivals alongside studios such as Sila Sveta. Throughout his career, he has led multidisciplinary teams on more than 50 large-scale projects. His approach integrates narrative, technology, and process optimization to anticipate risks during planning and execution, and to transform each experience into a driver of cultural relevance, audience engagement, and business value for his clients.