Juan Carlos Medina, CTS
CEO,
Viewhaus
Mexico
Entrepreneur in the AV and communications technology industries. Enthusiastic and committed to people, dedicated to building companies with a strong human focus, and passionate about marketing and new forms of digital communication. With over 30 years of experience, I currently lead Viewhaus. My goal is to guide the company and make it a leader in Mexico’s AV industry, as well as to become part of the network of the world’s leading AV service providers. I am a member of AVIXA’s Sustainability Advisory Group, which allows me to reaffirm my interest in and commitment to sustainability, circular economies, and the environment.
Sessions
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Oct. 21, 2026Education 1 - Monte AlbánAVIXA Conference - From Selling Boxes to Building a Business: The New Business Model in the AV Industry
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Oct. 22, 2026Education 2 - TajínYou've Invested in Advanced AV Technology but Aren't Using It: How AI (and Other Tools) Can Help You Recoup That Value

