Speakers

With 30 years of experience in the digital signage industry, Juan Carlos Martín is a founding partner and Commercial Director of ICON Multimedia, developer of the DENEVA platform. His strategic vision and passion for innovation have driven the international expansion of the company, with a strong presence in the Latin American market. Throughout his career he has led large-scale projects in different sectors, driving technology integration with integrators, manufacturers and end customers to transform screens into high-impact experiences. He is also a founding partner of Sociograph, neuromarketing division of ICON Multimedia group, specialized in measuring and optimizing the emotional impact of visual communication.