Jimena Sainz
Jimena Sáinz, a professional with more than 18 years of experience in marketing, public relations and e-commerce.
She holds a Bachelor's degree in Administration and Marketing from Universidad Panamericana and a Master's degree in Institutional Communication from the same institution.
Among the positions she has held are: eMarketing Supervisor for Latin America at 3M, Digital Marketing and Digital Media Manager at L'Óreal, B2C Marketing Manager at Netshoes, Sr. Manager of eCommerce and Digital Marketing at Stanley Black & Decker and CMO at Atlantia.
Since 2020 he has been responsible for Marketing and Public Relations in entertainment and sports betting companies. As Head of Marketing for the online business unit of Logrand Entertainment Group and as Head of Marketing for Latin America at Betsson Group.
She is currently a consultant at MBOC and advises companies from different industries in eCommerce and Marketing.
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23-Oct-2025Education 2 - Mixteca IIDSD - Evolution of Digital Signage: A Battle of the Sideboards