Speakers

Jason Barden is Director of Sales for the Caribbean and Latin America (CALA) region at Riedel Communications, where he leads regional strategy and growth in the broadcast, live events, and sports production markets. With more than 25 years of experience in the broadcast and production industry, Jason brings deep expertise in media infrastructure, IP-based workflows, intercom systems, and mission-critical communications. 

Before joining Riedel, Jason was Head of Sales for Latin America and the Caribbean at Synamedia, following an 11-year tenure at Ross Video, where he held senior regional sales leadership roles throughout Latin America. Early in his career, he held various technical and product leadership positions at Miranda Technologies (Grass Valley), building a strong foundation at the intersection of engineering, product management, and business strategy. 

Based in Mexico and working closely with global teams, Jason brings a pragmatic regional leadership perspective, shaped by extensive experience in live sports and large-scale broadcast deployments. At the AVIXA Conference in Barcelona, he looks forward to sharing insights on the evolving landscape of broadcasting and the future of live production.