Speakers

B.A. in International Commerce from Tec de Monterrey with several certifications and studies in business and finance at IPADE, Michigan Ross Business School, Harvard, MIT, EGADE Business School among others. He has 25 years of experience in technological innovation, marketing, sales and business development in the advertising industry. He developed his career in Grupo Salinas being responsible for the creation and development of Promo Espacio from its origins in 2006 until 2025, where he served as CEO of the company for 11 years, which has positioned itself among the leading and most influential companies in the DOOH Indoor operating and marketing more than 125,000 screens in 6 countries in Latin America in more than 10,000 points of contact. 

He is currently General Director for Mexico of Global Vía Pública. And President of DSLatam

Redefines how brands connect with this valuable audience through an unmatched experience and innovative AI solutions that go beyond traditional advertising. Bridging the gap between brands and Hispanic consumers in an authentic, impactful and culturally relevant way. Passionate about technology, innovation and challenges that involve generating added value and inclusive prosperity, eternal non-conformist with the status quo.