Speakers

Guillermo Preciado García is a Graphic Designer graduated from the Universidad Iberoamericana, with diplomas in Marketing from UNAM and in Department Store Management and Leadership from ITAM. He has more than 30 years of experience in Graphic Design, Multimedia, Visual Design, and Marketing. 

Merchandising and User Experience (UX). Throughout his career, he has worked in various areas, highlighting his time at El Palacio de Hierro, where he was in charge of decorations and in-store communication. Currently, he is Deputy Commercial and UX Director at SSL Digital, a leading company in digital signage and communication at the point of sale through screens. SSL Digital has important clients such as Banamex, HSBC, Banorte, Auditorio Nacional and Smart Fit, among others. The company offers a comprehensive service ranging from the supply and installation of equipment to the transmission and production of content. In his role, Guillermo is in charge of identifying the client's needs (Customer Journey) and offering customized solutions in terms of design, size and type of screens. In addition, he develops content strategies adapted to the location and function of each equipment, ensuring that communication is effective and in line with the client's objectives.