Speakers

With more than 20 years of experience in technology and innovation, an IT leader with a clear focus on digital transformation.

Carlos is currently the Technology Innovation Manager at Promo Espacio, part of Grupo Salinas, where he is designing and implementing the technological ecosystem for the group’s digital signage network in Latin America. His mission: to go beyond screens by integrating AI, IoT, data analytics, and interactive touchscreen technology to measure return on investment, increase audience engagement, and create a true competitive advantage in the region.

Carlos has served as Chief Technology Officer at Grupo Alerta and Clear Channel Outdoor Mexico. He combines technical vision, leadership of multidisciplinary teams, and a deep understanding of the business to demonstrate that digital signage, when used effectively, is not just advertising—it is business intelligence in motion.