Speakers

Aarón Yáñez is a marketing strategist specialized in OOH and DOOH with more than 20 years of experience, internationally recognized for driving the digital transformation of outdoor advertising in Latin America. He currently leads the marketing strategy at ReachMe, developing programmatic campaigns based on data and technology.

He has been a key player in companies such as Clear Channel Mexico, Grupo Expansion, Mindshare and GroupM (Kinetic), designing the first programmatic DOOH campaigns in Mexico and launching the first specialized apps for the sector. His work has been awarded with more than 20 national and international recognitions, including Festival of Media Global, Digital Signage Awards and FOMLA.

With a presence in forums such as Smart City Expo LATAM, UN-Habitat and Advertising Week Latam, it is a leading voice in data-driven creativity and technological evolution of the OOH media in the region.