Organizations continue to invest in technology for meeting rooms and collaboration spaces. However, the reality is that many people still avoid using tools designed to improve productivity because the experience is often complex, inconsistent, or simply frustrating. Why is this happening? In this session, we’ll explore how the design of collaboration spaces is evolving and why a room’s success no longer depends solely on the technology installed, but rather on the experience people have every time they try to collaborate. We’ll analyze how artificial intelligence, cloud management, smart audio, and a user-centered approach are redefining modern collaboration. Attendees will discover how to design spaces that facilitate more natural communication, increase engagement, boost productivity, and accelerate the adoption of new technologies. Beyond technology, this session proposes a new way of understanding collaboration: putting people at the center of every decision to create simple, intuitive, and effective experiences.