From real-time signal processing to customized immersive experiences, AI is becoming a key part of quality, efficiency and experience within the AV industry.

What is changing?

It's not just about voice commands or virtual assistants anymore. AI in the AV world is revolutionizing:

• Audio management: algorithms that eliminate background noise, automatically equalize according to room acoustics and improve voice pickup.
• Intelligent video: cameras that automatically follow the speaker, adjust lighting, detect gestures or expressions, and even translate in real time.
• Personalization of the experience: from video walls that adapt content according to the audience, to collaboration systems that understand usage behavior and anticipate needs.

What benefits can it bring?

Talking to Carlos Sayago León, Director of Business Development for Latin America at Navori, he told us that companies that successfully implement AI will be able to automate content management processes, obtain valuable insights from their customers and monetize that data, thus ensuring that 100% of the time spent on campaigns is well spent.

"From an end-customer experience perspective, the power of brands to connect with their audiences through hyper-targeted messages in real time is something that has already been in evidence for a number of years. Those companies that do not embrace these technologies simply will not be able to survive in this highly competitive environment," he emphasized.

Carlos will be at InfoComm in Orlando, participating in the conference "Artificial Intelligence and its Impact on the Future of Professional Audio and Video", along with Juan Pineda, Tech Lead at Pyxis Tech, and Felipe Henao, Team Lead for the Americas at Zoom.

Part of the AVIXA Congress in Spanish, it will be held on June 12 from 15:15 to 16:00 hs and will be moderated by Nelson Baumgratz, CTS-D®, Regional Manager - Mercosur in AVIXA®, as moderator.

Carlos advances: "Conference attendees will be able to learn the perfect recipe for choosing, evaluating and successfully implementing AI in their digital signage networks. It will be a session full of key information and proven strategies that will help any company stay ahead of the curve."

What's next for the AV sector?

Artificial Intelligence is not a fad, it is a complement and part of an evolution. And many AV professionals are beginning to integrate it into their projects.

For their part, manufacturers are already implementing AI in processors, interfaces and management software. Intelligent AV integrations enable everything from predictive analytics to automated maintenance solutions. Even AV education is being transformed, with platforms that teach everything from content customization to real-time adaptation of virtual environments.

An example of this is that of Hikvision, exhibitor #115 confirmed at InfoComm Latin America 2025. Its AI-powered audio technology is impacting areas such as education, industry and security.

Through acoustic sensors and advanced algorithms, its solutions achieve:

• Increase clarity in AV communications, filtering interference and optimizing sound quality.
• Detect faults in industrial equipment by analyzing atypical noises.
• Locate specific acoustic sources in complex environments such as airports or urban centers, improving security through audio-intelligence.

This not only improves technical performance, but creates more fluid and intuitive experiences.

A change in the way we listen, see, and connect

Artificial Intelligence does not replace human creativity, it amplifies it. In the audiovisual industry, that means creating spaces that react, systems that learn and more refined experiences.

Get ready to explore that future! Find out at InfoComm Latin America 2025, where AI can be seen at the booth of different companies and will also be part of the conferences of our AVIXA Congress.

Would you like to participate as a speaker and present your ideas? The Call for Presenters is now online, apply and be part of our event!