How do you prove to your organization that digital signage is worth the investment? For many IT and facilities managers, digital signage is still seen as a communication channel, not a source of data, and that makes it nearly impossible to justify its ROI to the business. 

This session shows you how to connect your screens to data sources you already have (POS, inventory, weather, audience analytics) to turn your digital signage into a system that responds to context and generates actionable KPIs—not just rotating content. 

The session will also address the most common challenges in the region, such as fragmented architectures and operational dependencies, with a practical approach to building unified platforms that enable automation, analytics, and efficiency at scale.