The evolution of digital signage, retail media, and audiovisual experiences is leading brands to face a new challenge: moving beyond simply measuring impact and beginning to understand audience behavior.

This panel will bring together experts in technology integration, digital signage, retail, and audiovisual solutions to discuss how data can become a practical tool for measuring, optimizing, and demonstrating the performance of digital spaces and content.

The conversation will seek to answer one central question:

How can we turn audience data into business decisions and demonstrate the true value of digital signage and retail media?

The goal is to explore the technologies, methodologies, and metrics that enable the collection, analysis, and use of audience data to improve the performance of campaigns, content, and digital spaces.

The panel should bring together three perspectives:

Technology: What data can we collect, and how?

Audience: What Are We Really Measuring?

Business: How do we turn that data into results and ROI?

With the support of DSLatam