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World Trade Center | Mexico City
October 21–23, 2026

InfoComm América Latina 2026

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Lightware: USB Masterclass by Lightware - How to Use USB Connectivity in Audiovisual Applications

October 23, 2026
Education 3 - Tajín
Conference and Collaboration End User Pro Training

Today’s meeting room designers face a major challenge. It’s no longer enough to use a Teams/Zoom device or the room’s PC to make a call and manage the HDMI signal from a BYOM laptop. Meeting room users want to use the USB-C connectivity on their own laptops to make calls through the video conferencing platform of their choice while also taking advantage of the room’s USB peripherals, such as webcams and high-quality audio systems. Users are also concerned about charging their devices and having enough battery life to get through their meetings. 

In this session, participants will learn how to enhance their meeting rooms with simplified and consistent switching using a single USB-C cable for video, audio, Ethernet, and charging up to 100W. Lightware experts will review the most common “pain points” to help AV professionals avoid the most common issues when integrating USB technology into any space.

The session includes a comprehensive overview of the advantages of USB-C over other connectivity standards, common room layouts, and a detailed guide to the differences between various USB-C cables.

Speakers
Marco Santoyo, Sales Engineer - Lightware Latin America