AVIXA Conference - The Iconn Case Study: How to Decide Whether to Invest in AV Technology in Retail
October 21, 2026
Education 1 - Monte Albán
CTS: 0.75
Business and Project Management
Conference and Collaboration
End User
Most investment decisions in AV are discussed after they have already been implemented; the actual process behind them is rarely explained: how the business case was developed, what internal resistance had to be overcome, and what adjustments had to be made once the project was already underway.
In this session, José Manuel De la Peña of Iconn (the company behind 7-Eleven Mexico) shares firsthand how the decision to invest in AV technology within a large-scale retail operation was made: what figures and arguments were used to secure approval, what was negotiated with the operations and finance teams, and what lessons were learned from the implementation.
The conversation is rounded out by someone who experienced the same project from a different angle: Andrés Martínez of AVI-SPL, who was in charge of technical integration. The result is a more complete picture of the project—including the business decision and its technical implementation—rather than a single perspective telling the story.
Ideal for those who are evaluating how to justify, negotiate, or implement a similar investment in their own organization.
Ideal for those who are evaluating how to justify, negotiate, or implement a similar investment in their own organization.
Sponsored by Riedel and KeyBPS
Track
Business & Management