The convergence of AV, IT, and broadcast is no longer limited to technology. As audio, video, communications, and data increasingly rely on IP infrastructure, markets, responsibilities, and business models that previously operated separately are also beginning to overlap. 

This session brings together two perspectives on a question that is becoming less and less theoretical: as the boundaries between AV, IT, and broadcast become blurred, who leads the project, who assumes the risk, and where is value actually created? Manufacturers, integrators, and in-house technology teams do not always agree on the answer—and that is where real friction within organizations arises. 

A discussion for business leaders and decision-makers seeking to understand how an increasingly connected industry is changing the rules for doing business, building partnerships, and competing. 

Sponsored by Riedel and KeyBPS