AI Lab - AI-Driven Discovery: Understanding the Customer Before Designing
October 22, 2026
Education 4 - Uxmal
Business and Project Management
Design and Integration
Artificial Intelligence
Every good AV project begins long before the first piece of equipment is installed: it starts with understanding what the client really needs. In this session, we’ll explore how Artificial Intelligence is transforming the discovery and needs analysis phase—the part that’s almost always done manually and on which everything else depends.
Based on a real-world work framework, Nelson demonstrates how AI helps gather requirements, structure them, identify gaps and contradictions, and translate them into business language—all while keeping the consultant in control and ensuring traceability for every decision. AI amplifies and organizes; human judgment validates.
You'll gain a different perspective on your discovery process: faster, more comprehensive, and less likely to miss anything—all without losing professional control.
